Video ad platform SpotXchange is growing its European operations with the appointment of Natalie Cameron from Trinity Mirror as Supply Operations Account Manager for Europe.
Bringing four years of industry experience, Cameron will work with digital publishers and broadcasters across Europe to help them maximise their revenue from online video advertising. Reporting into Director of Supply Operations, Claire Kemp-Harper, Cameron will advise clients on the optimum approach to manage their online video inventory and maximise their yield from programmatic advertising revenue.
Cameron joins from Trinity Mirror where, as Senior Mobile Executive, she was responsible for the management of the publisher’s mobile advertising revenue for the commercial team as well as identifying opportunities for cross platform development. Prior to that Cameron worked as a Digital Planning Executive at Zenith Optimedia which followed stints at several media agencies including, M4C, Mike Colling & Company and Rapp Media. She is joined by Rahul Bathia as Account Coordinator, who has also worked at RAPP Media.
Andrew Moore, Managing Director of SpotXchange, EMEA explains, “With her wealth of publisher and agency experience, Natalie Cameron brings fantastic experience to the supply team at SpotXchange. She can offer publishers and broadcasters insight and analysis to help them maximise their video inventory revenues as well counsel on cross platform opportunities, such as mobile video.”
Natalie Cameron, Supply Operations Account Manager, SpotXchange Europe, adds, “Video is at the forefront of the media industry with brands and agencies saying they aim to increase their media investment in 2015. I plan to use my client-side and agency experience to help SpotXchange’s customers to maximise the potential revenue they can make from this growth in programmatic video advertising.”
In line with the expansion, SpotXchange has moved into larger premises on London’s Regent Street.