April Fool’s Day has become big business for brands as they scramble to get their pranks noticed on social media and news outlets (getting some free publicity in the process). We’ve rounded-up some of the best spoofs to hit the web this year- including Google going backwards, Hailo piggybacks and driverless pizza delivery.
Google has made good use of the new domain laws by going backwards. We present to you com.google…
Hailo
Hailo is branching out from cars to piggybacks…
Introducing Hailo Piggy Back: a new way to get around town. #HailoPiggyBack http://t.co/Bvh4uqF0bj pic.twitter.com/ANAP82Y2Bp
— Hailo (@Hailo) April 1, 2015
Barclaycard
New Barclaycard Anything service will enable the public to transform their everyday items into ways to pay by making them contactless-enabled.
We love the ease of contactless payments. So from today, we’re turning your favourite things into new ways to pay. http://t.co/0HZk0wpcVR
— Barclaycard News (@BarclaycardNews) April 1, 2015
Marmite
Unilever’s Marmite has announced a new “clear” version which looks like it would make for a confusing breakfast experience. Apparently, psychologists say “eating dark-coloured foods for breakfast can provoke feelings of negativity”.
Proud to introduce the newest member of the family… Say hello to #MarmiteClear everyone! pic.twitter.com/TTDa5cwUd9
— Marmite (@marmite) April 1, 2015
Red Driving School
RED Driving School is the first in the UK to offer lessons for driverless cars, so instructors will be able to teach students how to operate the vehicles… which shouldn’t take too long.
From 1st May we're offering the UK's 1st #driving lessons in #DRIVERLESS #CARS. Go to http://t.co/MW5I6AYkQ1 to book pic.twitter.com/ws9LXcaPDc
— RED Driving School (@REDDriving) April 1, 2015
Domino’s
Continuing the driverless car theme, Domino’s gave us a sneak peek of the new delivery vehicle.
Groupon
Ever fancied yourself as a doctor Doolittle? Groupon is helping you talk to the animals…
'Learn How to Bark at Your Dog' E-Learning Course for £0 – http://t.co/4Tr75adY7T
— Simone Farrer (@miss_farrer) April 1, 2015
Toblerone
A new ‘diet version’ of Toblerone. Alan Partridge would be pleased.
Toblerone Light. Because it’s not always what’s on the inside that counts. pic.twitter.com/i3qUlLsGVq
— Toblerone (@Toblerone) April 1, 2015
CERN
Not content with unlocking the secrets of the ‘God particle’ researchers at CERN have used the Large Hadron Collider to “confirme the existence of the Force”.
Breaking news: CERN researchers confirm existence of the Force http://t.co/BPp2wV01dp pic.twitter.com/1TXkbUTdsm
— CERN (@CERN) April 1, 2015
Amazon
And finally, this one ISN’T an April Fools (we’ve checked..alot). Amazon is launching ‘Dash Buttons’ that lets people order household products at the press of a button. Read our article about it here.
