Video advertising platform SpotXchange has launched its Benelux operation, giving advertisers access to high-value video inventory.
SpotXchange matches advertisers to video content from RTL XL, and other sports, entertainment and lifestyle publishers such as NBC, VI and Cosmopolitan.
With the addition of the stock of new associate publisher, Gamehouse (the global market leader in casual gaming for women) and cinema chain Pathé, SpotXchange immediately takes a leading role in the Dutch online video market.
Videostrip, the online video advertising platform of RTL Nederland, is being rebranded as SpotXchange Benelux, offering publishers a way to manage their video advertising inventory, including ad serving, programmatic infrastructure and advanced analytics.
The new team will drive growth and operations in the Benelux and Nordic regions. As SpotXchange continues to grow internationally, the SpotXchange platform now allows publishers to view and report on their video advertising revenue in a dozen new currencies, including the Euro, Great British Pound, Canadian and Australian Dollars, and Japanese Yen, among others.
Mike Shehan, CEO of SpotXchange said: “It’s great to be in Amsterdam for the official launch of SpotXchange Benelux and I am looking forward to welcoming the experts of Videostrip to the SpotXchange team. There are many opportunities for growing our business in Benelux and we will continue to give publishers an independent solution for all their video ad serving and monetization needs.”
Arno Otto, MD, Digital, RTL Nederland added: “The fact that Amsterdam is becoming the hub of online video advertising in the Benelux region, and soon the Nordics, says a lot about the central and innovative role that the Netherlands takes in this area. With Videostrip we have increased our presence in the digital advertising market and are now ready to take the next step. With a global player like SpotXchange this is bound to succeed.”
The new office in Amsterdam is headed by Managing Director Elwin Gastelaars, formerly Manager, Digital Trading at RTL Nederland: “SpotXchange’s main differentiator to Google and Facebook is found in three areas: independence, full transparency and focus on product development for online video and programmatic TV. We are reaching a tipping point in the online advertising industry and I am delighted to fully embrace this new form of advertising with SpotXchange Benelux.”