This November, US retail paid search advertising saw year-on-year increases across nearly all key metrics including impressions, clicks, click-through rate, and conversions according to new research.
This November, US retail paid search advertising saw year-on-year increases across nearly all key metrics including impressions, clicks, click-through rate, and conversions according to new research.
The latest latest data from Kenshoo indicates that most markedly, advertiser revenue from paid search saw a healthy 34% rise in November when compared to last year.
Overall, paid search remains robust as the shopping season unfolds, with November 2014 clocking in with year-over-year upticks across nearly all key metrics.
