Apple is planning to pre-install Beats streaming music service on iPhones and iPads from next year, according to a news report.
The Financial Times reports that the move will come in its latest update to the iOS operating system.
Apple purchased Beats, known primarily for its headphones, for $3bn (£1.9bn) earlier this year in May.
The move into streaming music threatens the dominance of market-leader Spotify, and also comes as downloads from Apple’s music store, iTunes, have declined.
By pre-installing the app on iPhones and iPads, Apple will be able to easily reach new customers.