Currency and rate exchange website, XE.com, has chosen Exponential Interactive to monetise their in-app and mobile web inventory globally in an exclusive two-year deal.
XE.com’s app, XE Currency, launched in 2009, is the world’s most popular foreign exchange app with over 30 million downloads. It’s been used 25 million times in the last two months alone. Around 15% of XE.com’s customers are in the UK.
The XE Currency app is integrating an SDK (software development kit) from Exponential’s mobile engagement division Appsnack into its iOS and Android versions that will manage the ad serving to maximise ad revenues.
The SDK provides publishers with transparency into how audiences are accessing their properties – whether in-app or mobile web – and which ads drive most revenue. Consequently, it manages and optimises ad campaigns in-flight accordingly.
“The impressive results we’re already experiencing are indicative of the sophistication and ease of use that Exponential’s SDK provides,” said Kit Purdy, executive vice president, XE.com. “We’re excited about how this new exclusive deal will make our swift transition to mobile more efficient and streamlined.”
Rick Abell, Exponential vice president, global publisher development, said: “Early results convey the importance of partnering with an integrated, comprehensive solution provider to simplify the ad serving process and increase revenue. We’re looking forward to helping XE.com increase mobile revenues.”