158 million Americans celebrated Halloween in 2013, with an astonishing $6.9bn spent on halloween costumes (both online and offline). This infographic from Nextopia looks at why the holiday is now big business for brands.
Key findings from the infographic:
• 41% of Halloween shoppers will buy holiday goods online
• 71% of Halloween’s online shoppers buy costumes, 59% decorations and 44% accessories
• 32.9% of consumers will go online to look for Halloween costumes
• 32.8% of consumers will begin buying Halloween items online before October, 43.6% at the beginning of October and 23.6% by the end of October
• 49% of online retailers have launched a holiday campaign before Halloween
Source: www.nextopia.com
