Publicis Groupe and AOL are expanding their partnership on multichannel marketing efforts struck in 2013 to include programmatic video and linear TV.
The companies said the move would provide VivaKi and other Publicis Groupe agencies with greater access to so-called “premium reserved and non-reserved video environments through AOL Platforms.”
According to eMarketer, digital video is growing 30 to 40 percent year-on-year, and is expected to reach $7.77 billion in 2015, up from $5.96 billion in 2014. Publicis Groupe video spend is increasing accordingly as audiences continue their migration to digitally connected devices. VivaKi anticipates an equally significant increase in programmatic spend for 2015.
“Video is fundamentally changing the Internet into sight, sound, and motion and the Publicis Groupe / AOL partnership is the start of enabling global video advertising to scale to global consumers – offline or online,” said Tim Armstrong, Chairman and CEO, AOL. “AOL is transforming as a company and as a partner into a programmatic advertising platform, and today’s announcement is another big step in our strategy. Publicis is a global leader in digital advertising and we are excited to advance our global partnership into video and linear TV on the ONE by AOL platform.”
Maurice Lévy, Chairman and CEO, Publicis Groupe, added: “We have developed a very strong partnership with AOL under the leadership of Tim Armstrong and are extremely pleased with the outcomes for our clients. This new step will further enhance our ability to better serve our clients in the very important growth area of video. Our clients will benefit first hand from the innovations created by AOL.”
“Just two years ago, there were 54.7 million connected TV users, and that number will more than double in 2014,” Stephan Beringer, CEO of VivaKi and global president of Audience on Demand. “The numbers prove the dramatic change in consumers’ video consumption habits, and our escalation of video content has to be just as dramatic. That’s why our partnership with AOL is so valuable: it requires true collaboration to deliver value for consumers and advertisers by creating a video marketplace that wins the attention and engagement of the consumer.”
The announcement was made at the onset of Advertising Week in New York City and before AOL’s second annual Programmatic Upfront.
Tim Armstrong, AOL’s Chairman and CEO, and Maurice Lévy, Chairman and CEO of Publicis Groupe, will hold a one-on-one live conversation on October 2 at 9am EDT at the Times Center Stage.