Pinterest has updated its analytics tools for registered users, letting brands and individuals monitor how much traffic their site gets from the Pin It button.
Under the new scheme, registered members will also be able to learn more about the people who engage with the business and their other interests, , allowing Pins to be tailored to followers based on their habits.
Jason Costa, product manager at Pinterest, announced the changes. He said: “We often hear from businesses who change their product and marketing strategies based on insights they learn on Pinterest.
“For example, Lowe’s introduced a DIY-focused marketing strategy after learning that their “create-your-own-colorful-doormat” Pin got more than 200,000 repins. And UK-based Juniper Cakery came up with new cake design techniques after learning about their customers’ confection preferences through Pinterest analytics.”
The new dashboard keeps tracks of all impressions, clicks, repins, and likes that a piece of content gets, as well as whether that content was a “Rich Pin” or a “Promoted Pin” to see how that contact performed.
The dashboard can also be used to see how content made it onto Pinterest through use of the company’s Pin It button on third-party sites.
View a sample dashboard below:
