Deltamethod is launching a new platform to manage AdWords campaigns that claims to reduce the cost of search engine advertising (SEA) campaigns by 30%.
The Campaign Suite SEA platform was originally designed to manage AdWords campaigns of several Rocket Internet ventures, as well as international Coporations.
It enhances Keyword research by semantic clustering and provides management of complex AdWords accounts. The platform delivers highly targeted SEA, reducing online marketing costs by 30% on average, and saves users the manual element through smart automation. Users can experience the product for a 60-day free trial period.
Clients of the beta version include Lieferando, Venere, KupiVup, Tirendo and FashionForHome.
The launch of Campaign Suite follows a seven-figure funding round.
This will be used to support the rapid expansion of the deltamethod team, with the headcount having grown from five to 50 SEA professionals in just six months. Deltamethod will also use the funding to accelerate the development of its SEA platform, focussing on improving usability, expanding geographic coverage and integrating additional search engines.
Elias Russezki, Managing Partner of deltamethod, commented: “Our vision at deltamethod is to help revolutionise the world of online marketing by making it easier to manage, scale and automate extensive AdWords campaigns. Campaign Suite will put deltamethod in a stronger position to enable businesses to automatize strategically, cut down on costs, tap into the right traffic and achieve highest possible click-through rates.”