With Cannes Lions well underway, celebrating creativity in the digital media industries, Exacttarget from Salesforce looks back at some of the key trends to come out of the festival so far.
Throughout the Cannes Lions Festival of Creativity, the ExactTarget Marketing Cloud will provide the top social trends from the event, including everything from the Game of Thrones to “La Galerie d’Instragram” photography competition, as seen in this recap.
The opening weekend at Cannes introduced us to #dronie (Drone + selfie) and the power of David Hasselhoff. Follow along throughout Cannes for Daily Updates from the ExactTarget Marketing Cloud.
Cannes Lions really kicked-off on Monday, generating over 25,300 online conversations – over 3,300 more than the entire weekend period. This puts online conversations averages at over 1,100 per hour. Activity peaked at around 3pm local time as film director Spike Jonze took to the stage alongside SapientNitro to talk about the crossover between technology and storytelling – reaffirming established themes from this year’s festival around the power of celebrity and the interest in storytelling.
Cannes Lions 2014 conversations continued to rise as Tuesday saw a further 26,000 mentions around the festival – the highest number yet. This was in no small part down to the presence of superstar Kanye West, whose 3,500+ mentions saw him rise to easily become the most mentioned celebrity of the entire festival, overtaking Patrick Stewart’s 1,300 mentions on Sunday.
Kanye took to the stage to discuss a whole host of topics, including the role that technology plays in cultural evolution, highlighting the likes of Instagram, Apple and Beats. Aside from Mr. West, Tuesday saw Marissa Mayer spark a conversation around creativity in digital advertising that propelled the buzz word to over 1,600 mentions. Storytelling, which has been a major Cannes Lions theme so far, actually dropped in the ratings yesterday with 626 mentions. However, its draw and relevance was still made apparent through the ‘Storytelling with Story creators’ panel, which generated the biggest buzz word peak of the day with 204 mentions, with TV producer Rebecca Eaton driving the conversation.
Meanwhile, Google made a significant play in the brand stakes as activity at its Creative Sandbox really took off, helping the tech giant to hit over 1,055 mentions. First off, its Chief Business Officer, Nikesh Arora, spoke of how technology can help to achieve the ‘impossible’, while later sessions with TED and Lego sparked further discussion around creativity and how to inspire an audience with a universally appealing advertising campaign.
Key findings from Tuesday are:
• Cannes Lions conversations rose again on Tuesday, generating over 27,500 mentions online (a 9% increase on Monday)
• Kanye West was the main reason for this – his presence generated over 3,500 mentions, even sparking its own #Cannes-Ye hashtag
• While Ogilvy continued to dominate in the brand stakes, Tuesday saw Google make a play and achieve over 1,000 mentions. This was due in part to increased activity at its Creative Sandbox, where brands including Lego and TED took part in sessions exploring creativity and the ingredients behind a universally appealing ad
• ‘Creativity’ continued to dominate the most used buzz words with over 1,600 uses. Yahoo’s Marissa Mayer presented on the importance of creativity within digital and mobile advertising, helping to spark much discussion on the topic
Source: http://www.exacttarget.com/