A quarter of all Britons will be watching the World Cup online through a device connected to the internet, according to new research.
According to data from Peer 1, the game between England and Italy on Saturday peaked with 15.65m viewers on BBC1 even though the game started at 11pm.
In this video, Sheila Bouman, managing director at Peer 1, talks with Olivia Sterns about the increase of UK fans viewing the World Cup over the internet. (Source: Bloomberg)