Condé Nast Britain has signed a deal with RadiumOne that will see it using a ‘programmatic native’ approach – using RadiumOne’s technology to programmatically extend the reach of its titles’ content and sponsorships to reach connected audiences across all platforms and devices.
This approach will enable the publisher to provide its brand partners with access to its audiences everywhere, in turn enhancing its client sponsorship proposition.
Jamie Jouning, Publishing Director of Glamour and previously Director of Condé Nast Digital said: “The ‘Programmatic Native’ approach to content sponsorship allows greater understanding as to how users engage with content as well as harnessing this data. This will provide Condé Nast’s clients with an innovative opportunity to build relationships with users by delivering content at scale in real time – increasing engagement and awareness.”
Abeed Janmohamed, Commercial Director Europe, RadiumOne added: “The onset of technology and data has meant publishers need to diversify business models beyond the four walls of their platforms. In exploiting the RadiumOne platform, Condé Nast has developed a product which allows it to do just that.
“It is vital to ensure the content produced reaches the audience when they want it, on the device of their choice and in real-time. In using our tools publishers can understand the needs of their connected audience and deliver engaging content, thus expanding their customer base.”
http://www.radiumone.com