AOL has launched the UK edition of Engadget, as the ten year old technology publisher reaches 10.27 million month unique visitors.
The new site will feature bespoke content for Engadget’s existing UK audience, as well as a British editorial franchise through a team of established tech journalists with more than 20 years of combined experience. Based in London, the UK team will be lead by Matt Brian and Jamie Rigg.
With a primary focus on breaking tech and gadget news, Engadget UK will concentrate on British and European products, as well as continuing to offer award-winning content produced by the wider Engadget team.
New content areas for the UK edition include showcasing fast-paced recommendations for Apps (‘Download:’), games (‘Play:’) and streaming media (‘Stream:’). The site will also include regularly updated deal alerts, highlighting price drops and special offers from UK based tech retailers.
The UK version is the fifth international edition outside the US — joining sites in Germany, Spain, China and Japan. Engadget is part if the AOL Tech family of brands, which also includes TechCrunch, CrunchBase, TUAW and Joystiq. The combined AOL Tech group has a global reach of 25.04 million UVs.
Sharif Sakr, European Editor of Engadget said: “We’re very excited to be launching the UK edition of Engadget. We already have a legion of passionate fans on the ground and we’ll be channeling the best and most UK relevant output from a talented team of international tech journalists – a team which has grown over 10 years to span tech hubs from Silicon Valley to New York, London, Hong Kong and Tokyo. That means readers can rely on us to be the first and the best on all the big tech stories.”
Graham Moysey, Head of International at AOL, said: “At AOL we are focused on building global brands and platforms and Engadget is very central to this strategy. We have a powerful portfolio of tech brands that we believe can be localised in a number of markets and we’re extremely proud to launch a UK edition of a world renowned site in a market where both consumers and advertisers have a great appetite for gadgets and tech.”
The launch of the UK edition comes on the back of a number of recent AOL announcements in the market, including the launches of premium video platform AOL On and TechCrunch Disrupt Europe, which will take place in London from 18-21 October 2014.