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App store trends: How do promoted price drops affect revenue?

Games with price drops that are featured on the Apple App Store grow revenue by an average of 437% in 7 days, according to new research.


The Apple App Store recently featured 12 paid games along with price drops for seven days.
Distimo AppIQ data estimates showed that the 12 games grew total global revenue an average of 437 percent in the seven days the games were featured in the Apple App Store with a price drop.
Additionally, the games increased total global downloads an average of 1,000 percent during the same time frame.
Here’s the 12 paid games, along with their original price and sale price, that were part of the Apple App Store promotion:
• Infinity Blade III: $6.99 to $2.99
• The Room Two: $2.99 to $0.99
• Limbo: $4.99 to $1.99
• Badland: $3.99 to $0.99
• Horn: $6.99 to $2.99
• Epoch 2: $4.99 to $0.99
• Shadow Blade: $1.99 to $0.99
• XCOM: Enemy Unknown: $19.99 to $9.99
• Final Fantasy IV: $15.99 to $7.99
• Battle Supremacy: $4.99 to $1.99
• Duet Game: $2.99 to $0.99
• Ravenmark: Scourge of Estellion: $9.99 to $2.99
Impact on Revenue

Impact on Downloads

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