When looking at U.S. smartphone and tablet users, women win the battle of the sexes in terms of time spent on media via apps and the mobile Web, according to this new infographic from Nielsen.
In fact, while all smartphone users spent 89 percent of their mobile media time in Q4 2013 using mobile apps, women spent nearly an hour-and-a-half more than men using mobile apps. The digital divide is even wider among tablet users.
In Q4 2013, women spent more than five more hours using mobile apps on their tablets than men and more than two more hours on the mobile Web.
www.nielsen.com
