Nissan has launched its first pan-European Instagram campaign across the UK, France and Germany.
The campaign was announced at the Geneva Motor Show where Nissan unveiled the new Juke last week.
The campaign invites consumers to share a picture that represents their personality, using the #JukeDNA hashtag.
In return, Nissan will send them a personalised image of the new Juke which is designed specifically for them.
“Personalisation is key for our customers and with the new Juke there is even greater opportunity for owners to really stamp their own personality on their car,” said David Parkinson, General Manager, Social and Digital Engagement for Nissan in Europe. “We wanted to bring this experience to our social media communities, and Instagram is the perfect platform to do so. It already allows people to show off their personalities and express their creativity, so it makes perfect sense that we use this to support the launch of the new Juke.”
How it works
Twitter and Instagram users are invited to share any picture which represents their personality, tagging it with #JukeDNA. Nissan will use the composition of colour within their picture to generate a personalised gift. Nissan will send them an image of a personalised Juke using the main colours from the photo.
To enter the competition, entrants have to share an image of something they love or something which most describes their personality alongside the hashtag #JukeDNA.
Supporting activity on Nissan’s Facebook and Twitter platforms will share some of the best entries and encourage more people to either take part themselves, or just take inspiration from the images.
The #JukeDNA campaign follows recent online activity to tease the new Juke launch. In the run up to this year’s Geneva Motor Show, Nissan fans could ‘Interact to Discover’ the new car – by visiting the Nissan social platforms, a pixelated image of the Juke was slowly revealed.
Nissan is also building an online 3D module that allows users to personalise the new Juke in real time. It offers never seen before 3D quality for this kind of online personalisation tool, delivering a number of interior and exterior images – even on low end devices. The Nissan 3D Real personalisation module is available for the Juke, Note, Micra and will be available for the new Juke, new Qashqai and new X-trail later this year.
The campaign continues Nissan’s ongoing innovation in social media engagement including Nissan’s 2013 #Jukeride project which crowd-sourced a state-of-the-art, performance enhancing car, and a pan-European Pinterest competition to launch the new Micra.
www.nissan-europe.com
