Google is planning to show restaurant menus and prices on the first page of the Google search results, as the search giant continues to speed up the search process for users (but potentially drive down the traffic for businesses).
The company said the move will help web users make a more informed decision before they reserve a table for dinner or lunch.
The tweaking is part of Google’s attempt to provide answers instead of web links in response to search queries.
“Next time you’re planning a brunch or a date night, check to make sure the menu has something to satisfy everyone in your group, without having to browse through several restaurants’ websites. Just search Google to show you the menu for the eatery you’re considering and you can see it right on the top of your search page — complete with tabs for different parts of the menu (like appetizers, brunch or dinner) and, often, prices — before you make your reservation,” the company noted in a post made on Google+.
Currently, it is not clear how Google is acquiring the data that powers its menu feature.
Read the official announcement here
