This month saw Facebook pay a huge $19bn for WhatsApp- we look at some key charts that show why Zuckerberg paid 19 times more for a chat app than it did for Instagram back in 2012.
Key WhatsApp stats
• More than 70% of registered users are active every day.
• Europeans are frequently using WhatsApp, and its penetration across mobile internet users is huge in some countries (74% in Spain, 61% in Germany and 56% in Italy).
• People share more than 1 billion text messages everyday through WhatsApp: that’s equal to the volume of SMS sent each day globally.
• Americans are not using WhatsApp, WeChat, Snapchat and Line as much as other populations use it (in China WeChat owns a huge market share, for example)
View this We Are Social infographic showing some key WhatsApp stats below:
View this interactive infographic from Simply Business that put the purchase in perspective. This graphic compares the all the acquisitions by Google, Apple, Amazon, Yahoo and Facebook in the last 15 years.
The biggest acquisitions (with disclosed prices) by the giants were:
Apple – Anobit ($390 million), AuthenTec ($356 million)
Amazon – Zappos ($900 million), Kiva Systems ($775 million)
Google – Motorola Mobility ($12.5 billion), Nest ($3.2 billion), DoubleClick ($3.1 billion), YouTube ($1.65 billion)
Yahoo – Broadcast.com ($5 billion), Overture ($1.83 billion), Tumblr ($1.1 billion)
Facebook – WhatsApp ($19 billion), Instagram ($1 billion, closed at $715 million)
Click here to view the full interactive version on Simply Business.
Meanwhile, this chart from Brightside looks at some of the biggest tech aquitions over the past two decades in terms of cost per user.
