InMobi has launched multiple video ad formats designed to create interactive ads that it clsaims can increase engagement by five times.
The platform meshes together the mobile’s ability to play video along with its interactivity, proximity to the user, ability to identify the current context to name a few.
“It is great to see this type of innovation in mobile, furthering the rich consumer engagement that brands can leverage,” said Greg Stuart, Chief Executive Officer, Mobile Marketing Association.
“While it might be a smaller screen, mobile invites and involves consumers to live within the brand story and provides the ultimate stage for storytelling by bringing marketers closer to their consumers than ever before.”
Top app developers across categories like gaming, music, media and entertainment, who are participating in an InMobi pilot program regarding video app promotion campaigns have seen an increase of up to 200% in app install rates. Furthermore, given that InMobi video ad views are non-incentivized, users who download an app after seeing the video ad were found to be more engaged, generated more revenue and constituted higher value for developers over their lifetime.
In addition to the classic video formats like pre-roll video ads, videostitials or full-screen video interstitial ads and click-to-video banner ads, brands can now leverage the multiple advanced video formats from InMobi:
1. Interactive Canvas: Overlaying interactive content on the display canvas allows the advertiser/brand to enhance the video ad by introducing clickable windows, call-to-action buttons towards increasing the interaction rate. For example: Consumers can click on a pair of shoes in a video ad once a ‘hot spot’ appears.
2. Video SmartAds: Consumers can now receive contextually relevant ads based on external feeds like location, weather and live data like stock market feeds. For example: Hot weather conditions will trigger a video ad for a chilled summer drink.
3. Video Continuum: Identify and re-target consumers by playing ads from a preset video series. A similar frame, background or trigger is used to across the series of ads, keeping the videos familiar and making it clear they are part of a sequence. For example: A series of ads on the types of stains a detergent can remove.
4. Form Capture: Better understand consumer preferences through customized questions or triggers that appear during the video ad, leading to more relevant retargeting.
“At InMobi, we strive to deliver great consumer experiences. We have in excess of one billion video ad impressions demonstrating the scale and reach of our offering,” said Piyush Shah, Vice President, Products, InMobi. “Our video offerings span multiple video ad formats, award-winning creatives and deep analytics, all leveraging our big data capabilities targeted at delivering a theatre-like experience to consumers.”
For more information on InMobi Video Ads, visit http://inmobi.com/video-ads/