Just three days into the 22nd Winter Olympics at Sochi in Russia, there have been 3,389,996 relevant tweets, according to new data.
Crimson Hexagon, a provider of social media analytics has used its ForSight intelligence platform to breakdown Twitter conversations in the first few days of the Sochi Winter Olympics.
The ForSight platform currently holds over 400 billion social media posts in its database, while adding an additional one billion posts to its database every two days.
The conversation can be broken down as follows:
25% of those tweeting about the Winter Olympics discuss issues with the venue
20% of Winter Olympic tweets are general mentions of the games
15% of users discussing specific sports are talking about snowboarding events
14% of those tweeting about the sporting categories discuss skating events
9% of social media users tweeting about the events mention the opening ceremony
6% of users are discussing curling competitions
5% of users discussing the 2014 games in Sochi are tweeting support for Team GB
5% of tweets mention skiing
1% of discussions mention Hockey games
Popular Hashtags for this year’s 2014 games include #sochi2014 with over 1.2 million mentions, #sochi with over 280,000 mentions and #openingceremony with over 160,000.
Source: http://www.crimsonhexagon.com/