Mobile use in the travel sector is booming, with 64% of mobile owners searching for holiday sites via a mobile device compared to 58% in a desktop environment. Mobile marketing agency, Yodel Mobile, has produced infographic which details how mobile is used by consumers for the travel sector.
Key findings include:
• 64% of mobile owners search for holiday sites via a mobile device compared to 58% in a desk top environment
• 53% of people searching on a tablet make a purchase compared to 41% on a smartphone
Travel company winners and losers
• British Airways is the top ranking mobile site with 936,000 visits per month (Nov 2013)
• easy Jet comes in second with 825,000 visits easily beating its budget rivals Ryan Air (in third place with 372,000 visits)
Commenting on the findings, Mick Rigby, Yodel CEO said: “Mobile helps travel brands engage consumers, wherever they are, whenever they want to browse, research and purchase holidays, flights and more. Since the mobile device now outstrips searches in a desktop environment its vital to analyse this user behaviour so that techniques can be used to optimise mobile marketing campaigns, build an integrated approach and ultimately drive revenue.”
View the infographic below:
http://www.yodelmobile.com/
