Google has added a new feature to its analytics tools called Content Grouping, helping marketers analyse the performance of specified product or content category online.
The move is designed to make comparisons of performance on set data easier for marketers.
For example, retailers can compare aggregated sales by department by creating a Content Grouping called ‘department’, and within that Content Grouping create sub groups for Men, Women and Children.
Marketers can view aggregated numbers for all the pages in a product category and then drill down to see performance data for individual URLs.
To get started, users need to create Content Groupings at the view level, under Admin >