Programmatic ad firm Pubmatic has struck a deal with So-net Media Networks to bring its sell side platform (SSP) technology and services to the Japanese market, connecting regional advertisers and publishers.
“We are pleased to announce our exciting partnership with PubMatic,” said Takeshi Jibiki, President at So-net Media Networks. “Over the last two years, the programmatic marketplace has developed and matured dramatically in Japan, establishing Japan as the leader in RTB in APAC (IDC, 2013). To meet the growing market demands and better meet the needs of publishers, we have formed a strategic partnership with PubMatic. This strategic partnership signals the importance of the Japanese programmatic market, bringing the first independent global sell side platform to Japan.
“We will provide Japanese publishers with the technology to take control of and improve the value of their online advertising inventory. This will give significant value to local and global ad networks, DSPs, Trading Desks and Agency Holding Groups that are becoming inventory buyers. Together, we will contribute to the future of the programmatic industry.”
PubMatic’s One Platform includes features Yield Optimisation and industry leading RTB-based functionality.
“We are honored that So-net Media Networks has chosen our sell side platform,” comments Rob Jonas, Global Chief Revenue Officer at PubMatic. “This partnership brings PubMatic’s publisher-centric strategic selling technology and services to the Japanese market. Advertisers, agencies and DSPs will be able to access inventory through leading tools and services, including RTB-based buying.
“With RTB spend in Japan set to grow from $218 million in 2012 to $1 billion in 2017 (IDC, 2013), we intend to capitalise on this growth as we further expand our operations into Japan. As such we will be working closely with So-net Media Networks to engage in joint sales efforts to bring new publishers onto the PubMatic platform.”