Two-fifths of Americans (41%) visited food and cooking websites in November, up 2 million unique visitors from October, during the seasonal peak in activity for these sites, according to a new report looking into the top 10 food and cooking sites in the US.
The research, from Nielsen, indicates that Scripps Networks’ websites, which includes Food Network and Food.com, were among the top online brands in the food and cooking category. Combined, these sites attracted 22 million unique visitors. Allrecipes was next on the menu, attracting 17 million unique visitors.
Some would-be-chefs may have needed a little extra help in the kitchen, turning to websites of food brands like Kraft (8 million unique visitors) and Pillsbury (5 million), or ordering dinner delivery via Pizza Hut (6 million).
Regardless of which food and cooking sites were visited, 86 million consumers spent an average of 25 minutes using these websites—just long enough to prepare or cook a meal.
