Internet advertising revenues in the U.S. hit a record-breaking high of $10.69 billion for the third quarter of 2013, according to new research.
The findings, from the Interactive Advertising Bureau (IAB) and PwC US, marks a rise of 15 percent over the record-setting revenues of $9.26 billion reported in Q3 2012.
In addition, it marks a 4.2 percent rise from the second quarter of 2013, which came in at $10.26 billion.
“These figures reflect marketers’ trust in interactive to deliver,” said Randall Rothenberg, President and CEO, IAB. “It is indicative of the digital age in which we live, and within which advertisers need to effectively reach targeted audiences wherever they are consuming information or entertainment — often on several screens at once.”
“Continuous growth has been a hallmark of the digital advertising space for several years now, and these numbers support the fact that interactive has become crucial to the marketing mix,” said Sherrill Mane, Senior Vice President, Research, Analytics & Measurement, IAB.
“Once again, interactive marketing is seeing remarkable gains,” said David Silverman, a partner at PwC US. “Digital’s momentum is undeniable, as interactive advertising has proved itself to be an incredibly powerful channel for reaching consumers that are spending more time on digital screens than ever before.”
The following chart highlights quarterly ad revenue since 1999; dollar figures are rounded.
The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC. The results are considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the internet. The survey includes data concerning online advertising revenues from web sites, commercial online services, free e-mail providers, and all other companies selling online advertising.
The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information.
Past reports are available at iab.net/AdRevenueReport.
