Coca Cola is testing an online store for home delivery of all its products in India, as the beverage giant looks to tap the burgeoning e-commerce market for the first time.
Launched by Hindustan Coca-Cola , the company-owned bottling entity of the Atlanta-based beverage giant, Coke2Home.com went live recently and is being tested in the Ahmedabad region, a company executive told TOI.
“The objective of this initiative is to take advantage of the rapid growth of e-commerce and provide consumers an added avenue of choosing and ordering our beverages. This is a step which is in keeping with Coca-Cola India’s efforts of being within easy reach of the consumers,” said T Krishnakumar, CEO, Hindustan Coca-Cola Beverages. “Our entire suite of products become available to the consumer to choose from and a significant drop size provides us with a viable model for door-to-door delivery.”