RadiumOne has expanded its programmatic advertising solutions with the introduction of its Enterprise and Self-Service Platforms for brands, agencies and trading desks.
RadiumOne has expanded its programmatic advertising solutions with the introduction of its Enterprise and Self-Service Platforms for brands, agencies and trading desks.
These two new solutions are based on RadiumOne’s ShareGraph technology, which is used today by 50 of the top Fortune-100 brands.
The new Enterprise platform achieves 3 goals for brands, agencies, and trading desks:
1. Activates all existing online and offline data
2. Intelligence and insights that help dimensionalize a brand’s audience
3. Omni-channel delivery through a fully programmatic platform.
According to recent research, 71% of publishers and buyers trade ads programmatically and many predict double-digit revenue growth this coming year.
“Marketers have an unprecedented opportunity to leverage big data in a programmatic world across all of their initiatives including, but not limited to, advertising,” said Gurbaksh Chahal, CEO and Founder of RadiumOne. “Our new Omni-channel platform, RadiumOne Enterprise, helps marketers unlock the data they have at their fingertips and couple those insights with the speed and efficiency of real-time programmatic buying. It’s a powerful combination that puts brands back in the driver’s seat, and gives them the transparency and control to make smarter paid media decisions.”
The expanded suite of programmatic ad solutions includes RadiumOne Enterprise (blending managed services and computer intelligence) and the RadiumOne Self-Service Model (blending RadiumOne’s free tools with firms own campaigns on-the-fly without human interaction).
In addition to expanding its solutions for brands, agencies and trading desks, RadiumOne is launching a line of software development kits (SDKs) for app developers, beginning with the release of its Mobile Effects SDK announced today.
www.radiumone.com.