Digital marketing agency SiteVisibility looks at where SEO goes following the latest Google update.
SiteVisibility, one of the UK’s leading digital marketing agencies, has today encouraged all website owners and SEO’s to become more proactive when it comes to search campaigns which will ensure their sites and link profiles are fully protected ahead of further Google updates.
This follows the recent announcement from the search engine that it has introduced Penguin 2.0 – the latest update rolled out which has already affected about 2.3% of English-US queries.
The increased importance of quality content over quantity was one of the reasons SiteVisibility started offering its THEME inspired content led linkbuilding strategies back in 2010, where budgets allow for this in order to achieve those better quality natural links. This integrated search strategy model also uses the keywords identified at the analysis stage to understand and segment a customer’s audience by their online behaviour and trends.
Jason Woodford comments: “This is a major update and one which shouldn’t be taken lightly. It will almost certainly have an impact on the Google rankings for an abundance of sites and by being committed to ethical search tactics and through advance planning, we have ensured that our clients are at less of a risk from any penalties, in fact some client sites have benefitted. The reason Google is calling this ‘2.0’ when there have in fact been four Penguin updates is because this is the first update of Penguin that has changed the algorithm, instead of a refresh.”
SiteVisibility has recommended that all SEO’s and website owners take the necessary steps to ensure they are well prepared by reviewing their SEO strategy once again and analysing link profiles which have been accumulated over the past few years with a view to optimising that profile for Penguin 2.0. In doing so, this will reduce the risk of a company’s site being penalised by Google as part of its ongoing Penguin updates.
Jason Woodford continues: “Penguin 2.0 is still very new, and there’s still much to be learned about what has changed. But if we learned anything from Penguin 1.0, it’s that the Penguin targets webspam. Most often, that webspam is in the form of unnatural or manipulative inbound links. However, Penguin 2.0 is specific to the search algorithm of Google.
According to Searchmetrics, gaming site 2dplay.com has been the most affected, seeing a -58.9 per cent difference in SEO visibility already whilst the Salvationarmy.org noted a -31 per cent difference.
“The online competitive landscape continues to change rapidly and it is vital that UK businesses, especially SME’s – the lifeblood of our economy – now start to take SEO and these updates seriously. Failure to do so could be catastrophic for their online business ambitions”
www.SiteVisibility.com