Internet analyst Mary Meeker’s slideshow presentations on global internet trends have become something of a major industry event, with this year’s data showing huge mobile growth.
Now a partner with venture capital firm Kleiner Perkins Caufiled Byers, Meeker unveiled a whole new set of slides at the D11 Conference, showing that there are now 2.4 billion internet users in the world, up by 8% from one year ago, with the biggest growth coming from emerging markets like Indonesia and Iran.
The vast majority of these new users are accessing the web using mobile devices – there are now 1.5 billion mobile subscribers, up from 1.1 billion a year ago, representing growth of almost 30%.
Meeker shows that mobile devices now account for 15% of all web traffic in the world.
In terms of advertising, total Internet ad spend was $37 billion, while mobile ad spend was only about $4 billion.
Meanwhile, people spent about 12 percent of their time on mobile devices, which accounted for just 3 percent of ad spend. That compares to the 26 percent of time spent on the Internet, accounting for 22 percent of ad spend.
View the slideshare presentation looking at global internet trends below:
