Publisher IPC Media has launched two further mobile advertising products – Premium Content Suite and Gallery Breakout –offering ways for advertisers to engage with their audiences through IPC’s brands.
The Premium Content Suite delivers IPC’s premium content, optimised for mobile and able to be accessed by consumers via a variety of touchpoints. The Content Suite is multi-functional and can contain galleries, video, maps, offers or a social feed as well as other interactive features. The bespoke content can be accessed through QR or AR codes on print adverts, on-pack, point of sale and mobile display formats.
Gallery Breakout works seamlessly with IPC’s picture content and unlocks the popular gallery format for advertisers who are able to embed branded content in the gallery format. Brands can sponsor the galleries and also include click-through functionality to their websites to deliver further content to the user.
Sam Finlay, head of digital advertising, says: “Research from the IAB shows that 57% of clients in the UK don’t have a mobile optimised version of their website. However, all IPC’s brands are optimised for smartphones, which puts us in a unique position to offer advertisers bespoke optimised mobile solutions. Both the Gallery Breakout and Premium Content Suite are innovative new ways for our advertising partners to engage with our audiences.”
Last month IPC Advertising launched Inspired Conversations, a new positioning for the business that captures how relevant IPC’s famous brands are to consumers in the age of highly interactive engagement, and how powerful they are at igniting meaningful dialogue across multiple platforms. As part of the launch of the new positioning, two other advertising products were launched; Social Catalyst and Amplify.