Kenco is working with Coupons.com to offer a secure print-at-home coupon on the brand’s website.
Following the success of previous Kenco coupon campaigns, Kenco has again opted to work with the trusted supplier of digital coupon promotions, Coupons.com.
The campaign that went live on the 15th April 2013 will reward up to 25,000 customers with a coupon for 75p off the Kenco Millicano product that can be redeemed at major supermarkets.
Emad Nadim, Brand Manager for Kenco, comments “Kenco Millicano is a relatively new innovation to the coffee market, a clever combination of freshly ground and instant coffee to deliver our closest thing to proper coffee in an instance. The coupon campaign is crucial in helping consumers try the product at a great offer”.
The registration reward campaign aims to not only encourage product trial and drive customer acquisition but also to encourage consumers to share more about their personal preferences.
This data will enable Kenco to continue to communicate to these consumers through an email programme that ensures that consumers get regular updates, prizes as well as future coupons.
Emad further comments, “We believe in a constant dialogue that adds value to our most loyal consumers. The couponing activity enables us to begin this process with new consumers that will undoubtedly love Kenco Millicano and we hope to keep engaging them with great content in the future.”
Kenco has been working closely with Coupons.com for over five years and continues to use coupon campaigns to generate new customers and reward customer loyalty.
Oliver Felstead, Managing Director, Coupons.com UK & Europe concludes, “Our on-going work with Kenco is testament to the increasing popularity and value of coupon-based promotions. We are delighted to once again be helping Kenco to ensure their coupon promotion is run in a secure, controlled and successful manner.”
www.couponsinc.co.uk.