Performance marketing network Tradedoubler is working with mobile ad firm Freespee to offer clickable phone numbers and tracking analytics to desktop and mobile display advertisers.
“For services with local offices, like insurance, education, finance, health, beauty, travel, telecom and other utilities, 70 percent of consumers want to talk to someone before opening their wallets,” said Carl Holmquist, Freespee founder and CEO. “Especially when advertising on mobile phones, a call is the natural next step after seeing the ad, and we make that call just one click away and totally trackable for conversion optimisation.”
Google reports that mobile users are 6 percent to 8 percent more likely to click on ads that contain a phone number. And, even when mobile users click through to a mobile landing page instead of the phone number, Google research found that 52 percent of those people go on to call the advertiser.
With Freespee click-to-call technology in ads consumers spend well over 3 minutes speaking with the advertisers, which on average see 60 percent of the people clicking and calling, then converting into sales.
The Freespee platform was created in 2009 to unify telecom and web environments for online advertisers. The cloud-based platform is accessed through the Freespee API, used to integrate other business systems, such as content management, mobile applications, web analytics, ad serving, and customer relationship management.
Freespee analytics application comprises management functions, real-time number provisioning, call tracking and conversion attribution, so advertisers and platform owners can optimise marketing campaigns based on which websites generate the most calls that convert to sales.
The beauty of Freespee is we don抰 have to reinvent the wheel ? we can add clickable, trackable phone numbers to our desktop and mobile ad formats with just a couple of lines of code,? said Rob Wilson, CEO of Tradedoubler, whose network includes 140,000 website publishers and 2,000 advertisers. For a large segment of our advertisers this is incredibly valuable because these ads on average convert six times better than a traditional online or mobile display ad.”
Tradedoubler, a leading performance marketing and technology company, devises and implements performance-marketing campaigns for over 2,000 advertisers through its network of over 140,000 publishers. It also offers an advanced Software-as-a-Service (SaaS) digital marketing platform Tradedoubler Technology that provides larger advertisers and digital media agencies with the ability to manage performance-marketing programs in-house.
www.developers.freespee.com