Google has launched a streaming music subscription service, taking on the likes of Spotify and Pandora.
Announced at the firm’s I/O developers conference in San Francisco, ‘Google Play Music All Access’ lets users listen to millions of tracks in addition to the ones they already own.
However, unlike many of its rivals, there is no free-to-use option beyond an initial 30-day trial period.
Instead users face a $9.99 (£5.60) monthly charge to access a library containing millions of songs via an Android device or web browser. Early adopters are being offered a discounted rate of $7.99-a-month.
Pricing and availability outside of the US have not yet been announced.
Investors appeared to welcome the move sending Google’s shares above $900 for the first time.
Music All Access lets users manually add songs to a playlist or use a feature called Explore to offer them recommendations. Playlists can also include songs which the user owns which would otherwise not be available.
