Travel retailer Thomson has launched a new campaign encouraging Britain’s weary workforce to take an exotic break without leaving their desks.
The One-Minute Holiday site, created in partnership with online agency Caliber, offers the chance to ‘get away’, virtually speaking, for 60 seconds.
After selecting a destination, users are challenged to relax for at least one minute during their busy day, as beautiful idyllic cinemagraphs (full-screen animated gifs that appear to be a static image, but include subtle animation to create an immersive experience) animate on-screen, accompanied by natural sounds.
The One-Minute Holidaymaker can then send a social media postcard of their ‘holiday’ to friends and family, accompanied by a choice of funny and inspirational messages.
The launch of One-Minute Holiday follows the announcement that Thomson is now offering holidays to the Indian Ocean islands of Mauritius for summer 2014.
Adriano Comegna, SEO Manager at Thomson, said: “It’s been a long winter and people are desperate to escape to sunnier climates. A quick One-Minute Holiday is a great way to capture that holiday feeling, no matter where you are.
“The evocative images and sounds really do transport you round the world and away from everyday life. We’re encouraging people to take one minute out of their day, get that fantastic holiday feeling and share it with friends and family.”
View the campaign here:
http://holidaysjustgotbetter.thomson.co.uk/one-minute-holiday/
