Hilton has launched a user-generated travel community ‘DTour’ on YouTube, as the hotel chain looks to expand its digital reach.
DTour was created in collaboration with Google that offers travellers a whole new way to plan and share their trips.
The website integrates ‘all major social media networks’ in one place, whether it’s a photo snapped on Instagram or video uploaded to YouTube.
Using a new technology for YouTube created by software developer ThisMoment, DTour was created for travellers keen to share their experiences with like-minded adventure-seekers around the world.
Users can also explore other travellers’ favourite photos, videos, tips and stories to get inspired to plan the trips they’ve always wanted to take.
“At DoubleTree by Hilton, we know that memorable trips can be made from the little things, like being greeted by one of our warm, signature chocolate chip cookies after a long day of travel. DTour provides the perfect vehicle to celebrate the little things that make a difference and inspires a whole new way to plan and share travels,” said John Greenleaf, global head, DoubleTree by Hilton. “As DoubleTree by Hilton plans to open 60 new properties in 17 countries this year, the launch of DTour comes at a perfect time to celebrate our tremendous global growth and position as one of the fastest-growing brands in the full-service, upscale hotel category.”
The site also features tips, videos and suggestions from hotel team members themselves.
Through a section called “DTour Guides,” DoubleTree by Hilton team members across the globe can share their travel advice and hotspots from a local perspective.
To promote the launch of DTour, DoubleTree by Hilton is conducting a year-long DTour of a Lifetime competition, a search for six people ready for the adventures of a lifetime. They will serve as brand ambassadors, traveling around the world, experiencing DoubleTree by Hilton hospitality, meeting locals and curating their own travel tips and stories for DTour.
Each “DTourist” will embark on a two-week to two-month adventure to one of the six continents where DoubleTree by Hilton properties are located – and their “assignment” is to capture and share the highlights of their journey on the DTour website via blog entries, photos, videos and social media posts.
“We’re all seeking experiences to remember and share, so we’re are excited to give six lucky ‘DTourists’ the trip of a lifetime to share and inspire those little things that make a difference when you travel,” said Greenleaf. “A hallmark of DoubleTree by Hilton is the diversity of our portfolio, as we seek to tailor each property to the needs and demands of its geography and culture. The DTourists will have the opportunity to experience these unique hotels and cultures across the globe and share their own personalised travel experiences in this same spirit of diversity.”
www.doubletree.com/dtour
www.doubletree.com