Twitter has launched a new music app which will recommend tracks based on a user’s followers.
Songs can be played directly in the app via services such as Rdio, Spotify and iTunes.
The software displays songs that friends are currently listening to, alongside suggestions from artists.
Twitter’s app – called #Music – is expected to be made available to download for Apple’s iPhone shortly.
The app is powered by We Are Hunted, a startup recently acquired by Twitter.
A ‘Suggested’ feature recommends songs and artists by pulling in Twitter follower data. This includes musical artists that a user follows on the service (or on Twitter), as well as artists that the people the user follows are following.
Another feature, called #NowPlaying plays music in that is tweeted out by people you follow using the #NowPlaying hashtag.
No app has been made for users on Google’s Android or the Windows Phone platforms – but there will be a web browser-based version.
It will initially be available in the UK and Ireland, US, Canada, Australia and New Zealand, with more countries being added soon.
The app was likened to a “21st Century mixtape” unveiled on Good Morning America.
In a blog post, Twitter’s Stephen Philips explained: “It uses Twitter activity, including tweets and engagement, to detect and surface the most popular tracks and emerging artists. It also brings artists’ music-related Twitter activity front and centre: go to their profiles to see who they follow and listen to songs by those artists.”
He added that half of the social network’s users follow at least one musician.
“This is why artists turn to Twitter first to connect with their fans — and why we wanted to find a way to surface songs people are tweeting about.”
Ahead of the app’s release, Twitter gave several musicians early access. They included Moby, who wrote: “It’s a really interesting music resource.”
Many companies have tried to tap into the potential of social recommendation for music.
Last year, Spotify announced its own “follow” system, but the functionality is yet to be rolled out to users on mobile.
London-based Last.fm, which was bought in May 2007 by CBS for £140m, analyses what a user listens to and offers suggestions based on the tastes of other Last.fm members who enjoy similar artists.
Apple also dipped its toe into the market with Ping – a service built into its iTunes software that promoted music it thought users may like.
At its launch, the late Steve Jobs said: “We think this will be really popular very fast because 160 million people can switch it on today.”
Ping was closed in September last year.
https://music.twitter.com/
http://blog.twitter.com/2013/04/now-playing-twitter-music.html
