As consumers become more savvy and demanding when it comes to online ads, with content marketing growing in importance as a result. This infographic from Content Amp looks at the key technology suppliers and platforms in content marketing, which covers everything from analytics to content generation and SEO to social.
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Content Amp, which offers a range of services around content strategy, content production, distribution and content amplification, created the infographic to illustrate how complex the content marketing landscape is and how content marketing interjects with brand building, search engine optimisation, social media, engagement and more.
The infographic looks at areas such as branded content distribution, content production, SEM tools, SEO platforms, and content sharing platforms, listing the many specialist providers and services that are available to marketers.
The infographic also includes information on social networks, social intelligence, native content platforms and analytics; all of which should play an important role in any content marketing efforts in 2013.
Francis Turner, Content Amp Commercial Director and Co-Founder, explains; “We have created an infographic to highlight the content marketing landscape in 2013. Content marketing involves elements of everything from analytics to content generation and SEO to social; we wanted to create an informative infographic that highlights how all these important disciplines come together.
“We also wanted to create something that not only looks great visually but is in fact a very helpful at-a-glance resource for marketers looking to embrace content marketing this year. Content marketing is set to grow phenomenally, but we recognise that many marketers don’t know where to turn when it comes to the myriad different considerations that need to be taken on board when planning a content marketing campaign. Obviously Content Amp can help marketers with this, but we thought it worthwhile listing some of the invaluable resource tools available.”
Content Amp rebranded from Search News Media in March 2013. Content Amp is sponsoring the Content Marketing category at the 2013 Marketing Week Engage Awards on Tuesday 21 May.
Source: www.contentamp.com
