Creative studio Perfect Fools has created a pan-Europe, online, campaign which will launch this week to promote Luxury brand Swarovski’s high end Optik binoculars.
The campaign targets travel and leisure consumers worldwide with an internet-based ‘packing case challenge.’
In a drag-and-drop game, users pack their luggage for one of three expeditions with a variety of classic travel items, clothing and accessories.
By selecting a combination of items and accumulating exactly 10,000 ‘travel credits’ in the quickest time possible, players have the chance to win a pair of Swarovski’s Optik CL Companion binoculars (worth E800 , £730 or $950) and other products.
The ‘credit value’ of each item is shown to enable the task to be completed quickly.
The campaign targets premium travellers via Facebook, Twitter, Pinterest and Google+.
Users can also trial the binoculars online with a photographic simulator which invites them to explore three classic travel landscapes.
Florian Haggag, Head of Online Communication at Swarovski Optik says “We are excited that we have developed a fun and challenging game combined with the right amount of product information for our target audience.”
James Goode, Managing Director of Perfect Fools, adds “We’re very proud to announce our first work for Swarovski Optik which extends the binocular consumer base with an engaging and rewarding experience well and truly aimed at the heart of the travel audience.”
The campaign breaks this week across the UK, Austria, Switzerland, Germany, and Benelux. Banner advertising will also appear on select online travel publications.
www.perfectfools.com
http://www.swarovskioptik.com