Media technology company Sticky has closed a $3m funding round with European tech investors Conor and Northzone.
Sticky provides a platform to help ensure that display ads get seen via disruptive technology, while providing advertisers with data to improve their performance.
The platform can be used in conjunction with all partners in the digital ecosystem to increase ROI.
Sticky’s clients, include P&G, L’Oreal, McDonalds, and GroupM, among others.
“With the Sticky Platform, brand advertisers will be able to optimize their campaigns and increase their ROI. Sticky technology will become a must-have in a world of ever-increasing competition for attention, where online brand advertising has been left without quality measurement tools for much too long. Sticky has the potential to be the global leader in this category and we are thrilled to be backing them,” comments Jarkko Penttilä, Partner at Conor Venture Partners.
Representing Sticky, Mathias Plank, Founder and CEO, said: “We are looking forward to working with leading tech investors Conor and Northzone. Tapping into their wealth of experience will take us to the next step in becoming global leaders. Sticky has the potential to revolutionise this industry. Our mission is to help clean up the digital wasteland of advertising.”
Sticky is a product of rebranding from EyeTrackShop, an online eye tracking company initially funded by Tobii technology in 2009.
www.sticky.ad