Samsung has hired smartclip to run ads on its Smart TVs and Blu-ray players through its bdigital advertising platform, Samsung AdHub.
Samsung AdHub has been supporting advertising on smart devices including smart phones, tablets and Smart TV devices, and smartclip will be a key partner to expand the sales coverage of Smart TV advertising across 19 countries.
This presents a sizeable opportunity for advertisers to reach affluent early adopters on a local and global scale. Advertisers will be able to target audiences as they enter into the Samsung AdHub experience and throughout their Smart TV journey. Marketers can also capitalise on the vast creative potential to build brand experiences that leverage the key features and functionality offered by Samsung Smart TVs, enabling advertisers to build a next generation TV experience that will allow consumers to truly engage with their brands.
Jean-Pierre Fumagalli, CEO at smartclip, said, “smartclip is thrilled to be partnering with the number one TV manufacturer in all these markets. Samsung Smart TV’s reach and distribution makes this addition to the smartclip Connected TV portfolio very attractive to our advertisers as this audience is very relevant to advertisers looking to reach a sophisticated and brand conscious demographic. This partnership with Samsung delivers significant additional scale across our Connected TV network, and marketers can add Connected TV to their digital mix and reach consumers on all four screens with a like-to-like measurement.”
smartclip has been serving advertising on Connected TVs since 2009.
www.smartclip.com
www.samsung.com