RadiumOne has expaned its partnership with TagMan allowing consumer paths-to-conversion to be tracked across social media, enabling brands to attribute ROI to social.
Each month, RadiumOne engages directly with 700 million unique consumers, identifying social signals and monitoring over 10 billion sharing events.
ShareGraph, the technology that powers the platform, then analyses this data in real-time and turns big data into new audience segments; this allows brands to understand a user’s path-to-conversion.
By integrating TagMan’s platform, which enables businesses to manage online marketing tags and analyse the data they provide, brands can now attribute and track tags across social using RadiumOne’s platform.
This will enable businesses to follow customer journeys across any platform, from social to sale, letting them pinpoint what influenced the conversion and where it happened. From this, brands can work out what works best and optimise their campaigns to bring even more ROI in the future.
Abeed Janmohamed, Commercial Director Europe, RadiumOne comments “Facebook is almost ten years old, so we can’t exactly call social a trend anymore; it’s here to stay and is synonymous with digital. Today’s announcement means, for the first time, businesses can work out their actual ROI from social. They no longer have to rely on rough estimations to identify the return from social campaigns but can now concentrate on what works and build on it.”
“Organisations have always wanted to exploit and make the most from what social offers but until now attributing ROI to it has been pure guesswork” added Ron Brien, Senior Vice President, TagMan. “We’ve worked hard with RadiumOne over the past few months to make this possible. Now it’s a reality and we cannot wait to see how it changes social commerce.”
http://radiumone.com.
www.tagman.com.