Adobe has teamed up with agency Razorfish to boost their technology marketing platforms for clients.
The deal will see Razorfish integrate all Adobe Marketing Cloud solutions with Razorfish’s existing digital marketing technology platform, Fluent.
Through this partnership, the two companies will also create solution-based products and services around the Adobe Marketing Cloud.
This alliance also extends to the DigitasLBi agency network that is part of Publicis Groupe’s Digital Technology Division, led by Razorfish CEO Bob Lord.
“Expanding our affiliation with Adobe puts us in the best position to keep pace with continuously shifting market demands, and brings our clients the best digital marketing technology and services available,” said Bob Lord, chief executive officer, Razorfish. “Adobe’s leadership in digital marketing combined with our shared commitment to developing groundbreaking, cloud-based marketing products and services, make this a winning partnership. We’re excited to shake up the agency model and provide a portfolio of proficiencies to benefit our mutual customers.”
“Razorfish has a rich heritage of blending digital marketing strategy and technology expertise,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “Our extended relationship is a win for joint customers looking for the most comprehensive set of marketing solutions and services that address their business needs.”
www.razorfish.com
www.marketing.adobe.com/uk