Topshop has partnered with Google+ to give its followers access to London Fashion Week.
The new campaign will feature a ‘Model Cam’, giving fans the chance to look through the eyes of those walking the catwalk, who will be wearing HD micro cameras.
Google+ and Topshop will also provide access to model profiles, work of makeup artists, diaries, designer fittings and product design, as well as other exclusives.
In particular, fans will be able to follow the journey of four of Topshop’s most notable models to the catwalk from their first fittings.
The event, which takes place on February 17th at The Tank in the Tate Modern, will also broadcast live by Topshop through YouTube and a ‘red carpet hangout’ will allow viewers to join the celebrities on their way into the show.