The Football League (FL) has appointed Sportsyndicator, the sports division of Mediasyndicator, to manage advertising sales for the digital properties of the 86 professional football clubs in the FL interactive network until June 2013.
Sportsyndicator focusses on procuring advertising and sponsorship campaigns for its sports publisher clients and comprises the management of advertising across video highlights, news and the clubs’ online behind the scenes footage.
FL interactive is the largest online football network in the world and is the subject of 6 million global monthly unique users, 65 million page impressions and 1.8 billion advertising impressions. It encompasses 66 clubs from The Football League, 8 clubs from the Premier League and 12 clubs from the non-league game.
Steven Maddren, Head of Business Development, at The Football League said, “For all the FL Interactive clubs in The Football League, Premier League and non-league, it’s hugely important that the advertising featured on teams’ sites serves to complement and improve every fan’s engagement with their club. Sportsyndicator’s industry focussed approach under its Mediaysndicator umbrella, will be vital in generating the best value from clubs’ sites for the clubs and The League.”
Spyro Korsanos, CEO at Mediasyndicator added, “Working with The Football League builds further upon Sportsyndicator’s legacy of serving UK independent sports publishers, while also selling advertisers’ relevancy and focus. Our experience in monetising sports media means that we know the best way for clubs to maximise their digital revenues; yet increase brands’ engagement with football fans..”
