Digital marketing firms EPiServer, and Silverpop have joined forces, integrating their platforms as the companies look to provide an improved service for clients.
EPiServer 7 CMS users will be able to access and work with Silverpop.
The partnership, which originated from Silverpop’s own use of the EPiServer CMS platform, will make marketing data within Silverpop Engage available in EPiServer’s personalisation engine, and will enable users to strategically tie together marketing efforts and improve efficiency while increasing conversion rates through suggested and personalisd messaging.
“There’s an increasing need to measure all digital interactions quickly and to make this data instantly actionable across all channels, adjust content and messaging according to real-time results and improve conversions. By seamlessly integrating the EPiServer web experience management solution into Silverpop Engage, these complexities melt away,” said Will Schnabel, senior vice president of global business development for Silverpop. “By delivering a more integrated digital presence our customers will improve the experience for their customers and prospects and more efficiently increase their revenue.”
“We’re proud and excited to be working with Silverpop, as it is an important step toward building upon the capabilities of our platform,” said Bob Egner, VP of Product Management at EPiServer. “This partnership allows our customers to further utilize marketing and lead nurturing capabilities through an integrated approach, combining the marketing capabilities of Silverpop with EPiServer’s streamlined content creation.”
www.episerver.com
www.silverpop.com