Kiosked has partnership with Getty Images to monetise online images by turning them into virtual ‘storefronts’ which people browsing the Web can click on to make purchases.
For publishers that sign up, kiosks with contextually relevant products, will automatically be added to any online images or videos.
The solution will detect and receive the relevant keywords, location information and other (meta)data related to the content, analyse the context and search for products with the best match for each piece of content using advanced algorithms and Getty Images’ PicScout ImageIRC platform.
Updated in real-time, Kiosked’s product database carries tens of millions of products from tens of thousands of brands.
Kiosked CEO and Founder, Micke Paqvalén describes the platform’s implementation: “With this solution, publishers will automatically earn money on all purchase impulses they generate and get direct engagement with consumers. In addition to providing a benefit to publishers, Kiosked equally benefits consumers, enabling them to access, get information, want or purchase the products featured in their favourite online content.”
Christian Toksvig, Vice President, Business Development, Getty Images says: “Getty Images is excited to be working with Kiosked by offering our metadata, which will enable web publishers to monetise Getty Images’ content on their digital platforms.”
Kiosked currently counts over 200 million unique kiosk visitors, offering 10 million products through its shopping platform and connecting shoppers with 10,000 brands and retail heavyweights including: Angry Birds, DreamWorks, OneDirection, Dell, Club Med, Uniqlo, Karmaloop, Agent Provocateur, and OnePiece.
The solution is currently being piloted in major markets and expected to be launched for high scale deployment during 1H 2013.
www.kiosked.com
