Microsoft has launched a brand new channel on MSN dubbed ‘MSN Celebrity’.
The social celebrity entertainment site will be available in 16 markets across Europe, offering advertisers the unique opportunity to associate their brands with the latest news, features, opinions and gossip around the most talked about celebrities.
MSN Celebrity is live now, and can be viewed at http://celebrity.uk.msn.com/. I’ve also pasted a blog post from Microsoft Advertising below.
This new section of MSN will deliver the latest news, features, opinions and gossip around all the most talked about celebrities; celebrating their lives, talent, anniversaries and style.
MSN said that advertisers can connect with an audicne that is 70% female (aged 25-34, average income 35 000 Euros) in 16 markets with 380million per view each month through a variety of solutions and packages including; skins, super banners, rich media, takeovers, advertorials and video pre-rolls.
Brands will bring relevant and engaging experiences in context across devices to this audience as they indulge in both global and local daily news and video, pictures of celebrities caught on camera, reviewing the best and worst dressed, those who have walked the red carpet and more.
MSN Celebrity launched today in the UK, France, Germany, Italy, Spain, Ireland, Belgium, Netherlands, Austria, Switzerland, Portugal, Norway, Finland, Sweden, Denmark, Turkey and Russia.