Social advertising platform RadiumOne is integrating with Facebook Exchange, Facebook’s recently launched real-time-bidding (RTB) system.
RadiumOne’s social advertising platform leverages real-time sharing data to identify intent, fuel audience scale, and deliver targeted display, mobile and video advertisements across the web.
As part of this FBX integration, RadiumOne combines its audience amplification layer ShareGraph with real-time Facebook ad inventory.
“Integration with FBX represents an enormous opportunity for our Fortune 500 customers to engage with their target audiences in a contextually relevant manner inside a familiar environment where purchase decisions are frequently made,” said Gurbaksh Chahal, CEO of RadiumOne. “FBX is one of the most meaningful innovations in the advertising space, and we are honored to be collaborating with a likeminded team that takes pride in advancing the state of our industry.”
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