O2 has chosen Microsoft Advertising to launch a ‘Life Unlocked’ campaign, in a deal that will see the creation of the first ever mobile industry ‘digital showroom’.
The virtual showroom, promoted across MSN, will let O2 consumers find mobile phone and contracts.
Developed by ZenithOptimedia, the ‘Life Unlocked’ showroom will guide visitors through an interactive online shopping journey.
O2 product advertising across MSN will promote the showroom alongside the brand’s messaging. Competitions will also run on the website, where consumers will have the chance to win O2 rewards through challenges such as working remotely using only their phone for a week.
James Hayr, Head of Advertising Solutions at Microsoft Advertising, said: “This launch represents the start of a truly consumer-centric campaign that focuses on creating smart and engaging advertising on Microsoft’s platforms, including MSN and Windows 8. By demonstrating the art of what is technically possible from an early stage in the process we have collectively created a campaign that raises the bar for both advertisers and consumers.
“We are continuing to push the barriers of digital advertising to offer brands and consumers unrivalled content experiences. With this particular campaign integrating MSN across Windows 8, Xbox and mobile ensures we are creating a campaign that is relevant at the right time and place for the differing audiences engaging with the O2 brand.”
Jeremy Taylor, Head of Direct Marketing at O2, added: “With Christmas on the horizon we wanted to achieve cut-through and give something back to our customers with some really relevant content and advice housed in an truly unique and engaging experience.
“With Microsoft’s fantastic reach and reputation, we were keen to work with its rich digital canvas to push creativity and consumer experience to the next level. The platform offered by MSN and Windows 8 provides us with an opportunity to meet our customers at different points of the purchase journey in a truly immersive way.”
Ciara Morrissey, Client Planning Manager on O2 at ZenithOptimedia, says: “The innovation behind this campaign is part of our ongoing desire to explore new digital possibilities that benefit our clients and their consumers. By offering an immersive experience with unique content, this campaign helps consumers discover more about mobile phones and is an exciting way to show off how much more O2 has to offer.”
www.advertising.microsoft.com
http://www.msn-life-unlocked.co.uk
